Junebug & Darlin was born from a passion for crafting and a desire to create something meaningful and inclusive. In 2016, after moving to a small town in Oregon, Zoe found herself ready for a new adventure. With limited work opportunities in her new home and a resurgence of at-home crafting sweeping the nation, Zoe decided to give cross-stitching a try. Frustrated by the lack of patterns that resonated with her, she created her own—and thus, Junebug & Darlin was born.
Zoe knew from the start that staying true to herself was key. As a queer femme, she wanted her work to reflect her identity and the diverse communities she is a part of. She began designing cross-stitch patterns and kits that were all about inclusivity, modernity, and subversion. By 2017, her kits were being sold in arts and crafts stores across the country, helping her reach a wider community of makers.
Today, Junebug & Darlin is on a mission to empower creativity and self-expression through the art of cross stitch. We believe in the beauty of handmade, the joy of color, and the importance of crafting something uniquely your own. Rooted in a love for nature, inclusivity, and individuality, we create high-quality, handmade supplies that inspire crafters of all backgrounds to stitch with pride. Our commitment is to provide tools that not only spark joy but also celebrate the diverse and vibrant communities that make our world a more beautiful place. Whether you're stitching for fun, self-care, or to make a statement, we're here to support your creative journey, one stitch at a time.
